[slideshare id=7028407&doc=usinghealthdata-helpmehelpmyself-110223035640-phpapp02]
Why don’t patients take their medicine on time?
Why don’t patients follow doctor instructions?
There’s an emotional connection to information because it’s from us. That information then needs to be connected to choices, needs to be connected to a range of options, directions that we might go to — trade-offs, benefits.