The insights that form the foundation for this book come from a five-year study into India’s to companies’ sustainability and CSR activities, which highlights that while good governance and far-reaching policies are part of the answer, much more needs to be done. Companies now need to factor in a new reality where reputation, responsibility and risk are increasingly interconnected.
Balance with its blend of theory and real-life case studies looks at the responsibility strategies and frameworks of Indian and multinational firms to arrive at a new way of thinking about business. It builds on the premise that in a connected, globalised world, intent and action count.