Perspectives: CSR and Sustainability
Plastic waste is on the rise across India. Have plastic companies taken up initiatives to curb this and what else can be done to contain this growing environmental menace?
India has 4 precent of the globe’s water resources and is also one of the most water-stressed nations. Steel production consumes a large quantity of water and impacts the local ecosystem. Do steel companies address water related issues as part of their CSR strategy ?
Illiteracy costs India over $53 billion a year. The Indian IT sector is investing in educational initiatives as part of their CSR initiatives. How far have they gone in their quest to impact Indian education?
Nearly 70 percent of India’s rural population makes their livelihood from agriculture and allied activities. How can corporates promote small and micro enterprises to build sustainable livelihoods?
Can the newly available CSR budgets change the face of India by eradicating hunger, poverty, and building a better India?
Do Brands just view Indian Women and Children as a Market Opportunity, or do they have a long term commitment towards them?
India is home to the largest number of women and children in the world. FMCG advertising is largely focused on this target group. Are corporate marketing strategies consistent with CSR strategies?
Ganesh N. Prabhu is Professor of Strategy at the Indian Institute of Management Bangalore. His areas of research and teaching are product innovation, strategy and …
Industry leaders believe that sustainability issues will be critical to the future success of their business. An overview of top Indian and International companies.
Can CSR initiatives support weavers, artisans, hawkers, vendors, carpenters and people engaged in craft to co—create sustainable livelihoods?
India has 1.2 billion people with an economy of $1.2 trillion. Can corporates co-create solutions to address hunger, livelihood, education and healthcare?
Greening the organisation using innovative technologies helps corporates to reduce emissions, save energy and also bring in efficiency to solve problems.
We are in an era of fundamental change. The underlying trend across all business is now not just profit but profit with social good.
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