Marketing according to many has been the cause of fuelling unsustainable consumption patterns and the use and throw culture. Can marketing be now used to change customer behaviour and build a greener world?

GRI reports are increasingly being generated by Indian corporates. What needs to be done to prepare the organization for this form of reporting?

Craftspeople form the second largest employment sector in India, second only to agriculture. How can corporate India help create self sustaining rural livelihoods as part of CSR ?

India is the worlds largest producer of organic cotton. But the Indian consumer is largely unaware of what Organic cotton means. The big question then is – Do we sell Sustainability to the Indian consumer ? or Do we talk about Organic Cotton as a new fashion trend?

The global ICT industry accounts for approximately 2% of the worlds CO2 emissions. It thrives on obsolescence and this ’use and throw’ nature built into technological products is generating mountains of e-waste. What can be done to make the industry more environmentally friendly?