Green Supply Chains
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Coca – Cola Sparks The Change With The Fruit Circular Economy
Coca-Cola India has a new ambition – to become a complete beverage company. Which essentially means providing more choice to the consumer by offering newer beverages and many based on fruit and fruit juices. This has been inspired by the concept of the circular economy or a virtuous economic cycle. This initiative will create a…
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Agritech needs indepth Customer Journey Mapping
When I was small, I remember that farmers in my village could smell the soil to decide if it was ready for sowing. For people who lived off the land, taking these decisions based on gut instinct and traditions was common. Over time, I noticed that many of them had started talking to the scientists…
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Subscriptions will drive the brand agenda in 2019
In the desire to innovate and be quick to change companies are creating disruptive models. While speed and efficiency are gaining priority, customer trust is at an all-time low. Some of the disruption is caused because a new technology comes in and the company stops supporting the previous one. Customers are forced to either invest…
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Why ITC’s Sanjiv Puri champions Sustainable Agriculture
Food is the essence of life. Apart from being necessary for survival, it is emotional, evocative and comforting. It can soothe the soul, enhance moments and turn the humdrum into joy. Most television advertising is focused around these aspects. Happy families, lunches, dinners, meetings, special moments and more. The producer of the food though, the…
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Redefining the heart of logistics
The global economy rests on our ability to move things around. Our ability to create things based on inputs sourced from all across the world and then supply finished products to consumers within the right amount of time. This massive ecosystem of moving goods and materials is enabled by the logistics sector which consists of…
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Blockchains and Responsible Business
Blockchains are here to stay. It is incumbent upon companies to use the technology smartly to reap the many benefits of secure transactions, faster dissemination, equal availability of information, and help companies adopt responsible stewardship.
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Governments and Industries Must Work Together to Ensure Successful Implementation of the Paris Agreement Commitments
While we will continue to understand our customers better a significant part of our work will be with other industry experts to help identify a lower global warming roadmap.
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Sustainability And Social Responsibility Are A Global Trend Particularly with COP21 Agreement Coming Through
We have also focused extensively on end of life solutions. We now use 97% recyclable materials, water solutions for painting and work with global institutions to remove chemical products that are not eco-friendly from our trains.
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Look At The Quality Of The Vehicle At The End of Use, Not The Number of Years Of Use
When the safety practices at our premises are inculcated in the staff it will influence their families to adopt safety measures too.
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We Need to Understand Better How We Can Manage End of Life of Tyres
One of our core focus areas is the continuous reduction of carbon black usage and replacing it with Silica. This is a technical and long term process that we are determined to continue doing in our efforts to make tyres more green.