The climate crisis is the biggest challenge
humanity has ever faced. Tackling this challenge needs a
multi-stakeholder approach where everyone needs to rapidly reduce carbon
emissions. Many thinkers …
Perfetti Van Melle is one of the
world’s largest manufacturers and distributors of confectionery and
chewing gum. Its products and brands are enjoyed in over 150 countries.
Perfetti …
What distribution strategy to follow, how to get stores and customers to buy the product, how to increase customer awareness, what price points to use, how to maintain …
The ambitious multi-year program plan raised several questions: Could the number of targeted beneficiaries be achieved? What challenges were likely to arise? How should the company select an …
A brand needs to have a reason for its existence, beyond its functional benefits. Its power is the experiences that it creates every day. When responsibility fails, so …