Perspectives
Health on Her Fingertips
A simple application that makes health information universally accessible on the mobile phone could go a long way in solving many of our information related needs around healthcare.
Suggested Improvements in Cosmetics Labeling
The Indian drug and cosmetic act states specific standards for labelling, however to make products customer friendly labelling standards need to focus on Communication, Language, Ingredients, Substances, and more.
Beauty Products - Thoughts on Packaging and Labeling
Beautiful multicolored bottles, jars and tubes are all part of the cosmetics buying experience but the consumer wants more. Information experience needs to evolve and be more transparent and easily accessible.
The Lack of Beauty Information
What is the price of beauty? Are we impacting our health due to lack of information on ingredients ?
One World, One Sustainability
The global ICT industry accounts for approximately 2% of the worlds CO2 emissions. It thrives on obsolescence and this ’use and throw’ nature built into technological products is generating mountains of e-waste. What can be done to make the industry more environmentally friendly?
Corporate Wellness
Productivity is significantly impacted when employee health is not kept in mind. What can a company do to ensure employee health is optimum?
Lump the questions!
When someone is unwell. They want to be heard and their questions answered. And Yes they want to recover quickly. How can we improve this experience?
Are we that bad? And ruminations on an Indian model of health
What can be done to provide healthcare access to all Indians? There are many views on the kind of model to adopt. Here is a quick note on some of the other well known healthcare systems.
Emotions Drive Value Perceptions
In healthcare just as in hospitality business service drives customer perception. As service is prone to be non standard and variable, any slip up – perceived or genuine is viewed by the customer with trepidation. More so in healthcare where the customer perceives his/ her well-being at risk. Emotions run high not just of the patients but attendants as well and you can easily have a surfeit of dissatisfied customers.
Hospital Branding
What makes a great healthcare brand? What is the best way for a hospital to communicate?