Publications


Birla Cellulose: Spearheading Sustainable Fashion

Birla Cellulose, a part of India’s large conglomerate Aditya Birla Group, manufactured viscose fibre, which came from wood and was naturally sustainable. In 2017, the Changing Markets Foundation (CMF) brought out a report titled Dirty Fashion, which described the environmental damage caused by manufacturing practices used in viscose fibre production.
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Welspun India Limited: A Sustainability Journey

Welspun India Limited (Welspun) was a global leader in home textiles, supplying to top global retailers like Costco Wholesale Corporation, IKEA, Tesco plc, and Bed, Bath and Beyond, Inc.
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Hero Motocorp Limited: Increasing the Impact of CSR Programs

The chief information officer and head of human resources at Hero MotoCorp Limited, India’s largest two-wheeler company, was responsible for overseeing the company's corporate social responsibility (CSR) programs.
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GHCL Limited: Selling The Rekoop Story

What distribution strategy to follow, how to get stores and customers to buy the product, how to increase customer awareness, what price points to use, how to maintain brand salience, and above all which markets to enter.
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Toyota Kirloskar Motors: Evaluating a CSR Project

The ambitious multi-year program plan raised several questions: Could the number of targeted beneficiaries be achieved? What challenges were likely to arise? How should the company select an implementation partner?
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BALANCE - Responsible Business For The Digital Age

The insights that form the foundation for this book come from a five-year study into India’s to companies’ sustainability and CSR activities, which highlights …
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Hero MotoCorp: Championing a Cause

PUBLICATION DATE: June 29, 2018 Hero MotoCorp Ltd. (HMCL) was the largest two-wheeler company in India, a country with one of the highest rates of …
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Nestle India: Creating a New CSR Strategy

PUBLICATION DATE: April 09, 2018 In 2013, the Indian government passed a new Companies Act that mandated a two per cent spend on corporate …
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Finolex: Developing an Integrated Corporate Social Responsibility Strategy

India is one of the few countries in the world where corporate social responsibility (CSR) is mandatory by law. The Finolex case study highlights …
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Ambuja Cement: Measuring the Value of Water

The case study examines how natural resources such as water need to be valued. This is because valuing water is a complex task involving …
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Dalmia Bharat: Social Return on Investment

The case study helps in understanding how social return on investment can be used as a metric to to help justify a foundation’s targets …
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8 business & sustainability trends that will define 2018

This trends briefing, has views? and predictions of more than 40 Directors, Fellows, and Senior Associates affiliated to the University of Cambridge Institute for …
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