Tag: ETPrime

Marketers, leave them kids alone! Why it's time to rein in the prying data mafia

A brand needs to have a reason for its existence, beyond its functional benefits. Its power is the experiences that it creates every day. When responsibility fails, so …

Find, Buy, Service, Help: The four-word code with which traditional retail can take on the Flipkarts and Amazons

At the customer-journey mapping workshop at the Star FLOW marketing festival, I posed the question, “How can retail be structured better?” The discussion yielded a valuable insight: What …