I believe that this is the time to create a better world. Working towards the common good has to take primacy and be the defining metaphor of our times. For this, we don’t just need big words but things that build trust, transparency and believability at scale.

I help brands reconsider what the new health, new retail, new transport, new tech and new work will be like. I help them redesign and recreate, responsive and responsible experiences. Deep insights and on ground research is then used to create technology enabled sustainability solutions for brands.

Sustainability and responsibility need processes and technology as enablers. That’s a core element of our work

Director, Strategy and Brand – Futurescape
Visiting Faculty – IIM Udaipur
India Ambassador of University of Cambridge Institute for Sustainability Leadership

This website is a compilation of my articles, research and case studies published in various places.

Book & Publications

Responsible Business Rankings
Responsible Business Rankings

India’s Top Companies for Sustainability and CSR

BALANCE - Responsible Business for the Digital Age by NAMRATA RANA and UTKARSH MAJMUDAR
Bestseller in Sustainable Development

BALANCE - Responsible Business for the Digital Age

Case Studies