At the customer-journey mapping workshop at the Star FLOW marketing festival, I posed the question, “How can retail be structured better?” The discussion yielded …

Physiotherapy needs to build a customer connect for all this to happen in India. It also needs to get out of the perception of low value that exists here.

Patients don’t follow doctor instructions or take their medicines on time because lifestyle change is tough. How can patients be guided, educated and engaged?

Interaction, Consultation, Treatment and Customer Experience. Designing the customer experience aspects of an Ayurvedic MediSpa.

610 million residents of BRIC countries use the Internet regularly. That number will jump to 1.2 billion by 2015. How can brands change perspective from “consumer care” to empowering consumers?

Mobile phones could serve as a simple, cost effective empowerment tool. The need for universal, transparent health information accessible on phone.

There is a need to increase value perception of physiotherapy in both doctors and patients. A large opportunity exists in creating branded Physiotherapy and Sports Injury clinics in India.

A simple application that makes health information universally accessible on the mobile phone could go a long way in solving many of our information related needs around healthcare.

When someone is unwell. They want to be heard and their questions answered. And Yes they want to recover quickly. How can we improve this experience?

What can be done to provide healthcare access to all Indians? There are many views on the kind of model to adopt. Here is a quick note on some of the other well known healthcare systems.