Drivers of Change in Physiotherapy

Physiotherapy needs to build a customer connect for all this to happen in India. It also needs to get out of the perception of low value that exists …

Using Health Data : Help Me Help Myself

Patients don’t follow doctor instructions or take their medicines on time because lifestyle change is tough. How can patients be guided, educated and …

Creating the Ayurvedic Medi Spa Experience

Interaction, Consultation, Treatment and Customer Experience. Designing the customer experience aspects of an Ayurvedic …

Are we listening to Digital Consumers?

610 million residents of BRIC countries use the Internet regularly. That number will jump to 1.2 billion by 2015. How can brands change perspective from “consumer care” to …

Health on Her Fingertips Part II

Mobile phones could serve as a simple, cost effective empowerment tool. The need for universal, transparent health information accessible on …

Branded Sports Injury and Physiotherapy Clinics - India

There is a need to increase value perception of physiotherapy in both doctors and patients. A large opportunity exists in creating branded Physiotherapy and Sports Injury clinics in …

Health on Her Fingertips

A simple application that makes health information universally accessible on the mobile phone could go a long way in solving many of our information related needs around …

Suggested Improvements in Cosmetics Labeling

The Indian drug and cosmetic act states specific standards for labelling, however to make products customer friendly labelling standards need to focus on Communication, Language, Ingredients, Substances, and …