Namrata Rana

Green Supply Chains

  • The Journey to Creating a Sustainable World

    Business is hitting against two important headwinds; climate change and technological disruption. In a recent panel discussion at Economic Times Global Business Summit, Dr. Ajay Mathur of TERI spoke of the worrying impact a…

  • Sustainability is a key focus for Applied Materials

    Applied Materials has grown from a small start-up founded in 1967, into one of the world’s most admired global companies. Applied is a leader in materials engineering solutions used to produce virtually every new…

  • Agritech needs indepth Customer Journey Mapping

    When I was small, I remember that farmers in my village could smell the soil to decide if it was ready for sowing. For people who lived off the land, taking these decisions based…

  • Can Davos Create the Language of Balance?

    The game is on! It’s been on for a while now, and we’ve all been playing. You, me, social platform owners, brand managers, political parties and more. While our motivations to play the game…

  • Data is the new oil a capitalist’s statement. Data for good is a social intent

    World leaders are now congregating at the World Economic Forum (WEF) Annual Summit to discuss the challenges of the new world driven by the twin challenges of sustainability and rapid technological changes. The discussion…

  • Subscriptions will drive the brand agenda in 2019

    In the desire to innovate and be quick to change companies are creating disruptive models. While speed and efficiency are gaining priority, customer trust is at an all-time low. Some of the disruption is…

  • The Best a Brand Can Be

    In the recent past, the trend of connecting causes to people has been catching on. For instance, connecting hand-washing to people’s need for better health can be seen as connecting to the cause (better…

  • Titan and the Girl Child Go Hand in Hand: NE Sridhar, Titan

    It is well known that representation of women at workplaces is relatively less as compared to men. The #metoo campaign has also highlighted harassment women face at the workplace. Gender diversity has therefore come…

  • Experiences and Responsibility converge in fashion: Vineet Gautam, Bestseller India

    The fashion business worldwide is at the cusp of change. Headwinds are coming in from all directions – artificial intelligence and robotics are changing the fashion business model that was largely driven by trends…