The coming year will present an opportunity for companies to align efforts around intergovernmental initiatives such as COP21. Here are some sustainability trends to look out for in …
Trust, Materiality and Responsibility can be a powerful combination in creating power brands of the 21st century. By making these core, CSR as we know it can actually …
Basic Sanitation is one of the goals of United Nations Millennium Development Goals. Many Indian companies are trying to meet these goals through their CSR initiatives. The Government …
India is home to the largest number of women and children in the world. FMCG advertising is largely focused on this target group. Are corporate marketing strategies consistent …
The Indian drug and cosmetic act states specific standards for labelling, however to make products customer friendly labelling standards need to focus on Communication, Language, Ingredients, Substances, and …
Beautiful multicolored bottles, jars and tubes are all part of the cosmetics buying experience but the consumer wants more. Information experience needs to evolve and be more transparent …