Tag: Brands

Sustainability and CSR Trends for India in 2017

The coming year will present an opportunity for companies to align efforts around intergovernmental initiatives such as COP21. Here are some sustainability trends to look out for in …

Customer Interface for Social Responsibility

Trust, Materiality and Responsibility can be a powerful combination in creating power brands of the 21st century. By making these core, CSR as we know it can actually …

Sanitation Initiatives by Indian Companies

Basic Sanitation is one of the goals of United Nations Millennium Development Goals. Many Indian companies are trying to meet these goals through their CSR initiatives. The Government …

Do Brands just view Indian Women and Children as a Market Opportunity, or do they have a long term commitment towards them?

India is home to the largest number of women and children in the world. FMCG advertising is largely focused on this target group. Are corporate marketing strategies consistent …

Suggested Improvements in Cosmetics Labeling

The Indian drug and cosmetic act states specific standards for labelling, however to make products customer friendly labelling standards need to focus on Communication, Language, Ingredients, Substances, and …

Information Map For Beauty Products

There are so many cosmetic products. What is the information that is useful and how easy is it for a customer to read that information. Here is a …

Beauty Products - Thoughts on Packaging and Labeling

Beautiful multicolored bottles, jars and tubes are all part of the cosmetics buying experience but the consumer wants more. Information experience needs to evolve and be more transparent …

The Lack of Beauty Information

What is the price of beauty? Are we impacting our health due to lack of information on ingredients …