Publication Date: November 20, 2020
Welspun India Limited (Welspun) was a global leader in home textiles, supplying to top global retailers like Costco Wholesale Corporation, IKEA, Tesco plc, and Bed, Bath and Beyond, Inc. Welspun undertook many sustainability actions like eliminating freshwater usage through a sewage treatment plant in Anjar, improving energy efficiency in manufacturing and reducing greenhouse gas emissions, using transportation modes to leave a smaller carbon footprint, and creating products out of waste material. In order to move forward, the chief executive officer needed to decide how to use sustainable fashion to gain a competitive advantage. Was becoming a circular company the answer? If so, what steps needed to be taken for Welspun to become circular?
The case can be used in graduate- and executive-level courses on corporate social responsibility or sustainability. After working through the case and assignment questions, students will understand
- the role of sustainability in companies;
- materiality assessment and lifecycle assessment;
- circular economy and its implications for business; and
- how to implement a circular system.
Source: Ivey Publishing