Social Media: The New Mantra for Managing Reputation

This is the era of social change enabled by platforms such as WhatsApp, Facebook, Twitter, and Change.org. It is driven by people congregating around digital activism, shared concerns, and ongoing conversations. Most companies use CSR initiatives to build reputation and have huge media budgets; yet social media forms a limited part of their communication and engagement process around CSR.

Available at: IIM Ahmedabad – Vikalpa: The Journal for Decision Makers

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