Find, Buy, Service, Help: The four-word code with which traditional retail can take on the Flipkarts and Amazons

At the customer-journey mapping workshop at the Star FLOW marketing festival, I posed the question, “How can retail be structured better?” The discussion yielded a valuable insight: What if the retailer was structured not in terms of buying, merchandising, stores, and human resources.

Contine Reading at ETPrime

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