Marketers, leave them kids alone! Why it’s time to rein in the prying data mafia

A brand needs to have a reason for its existence, beyond its functional benefits. Its power is the experiences that it creates every day. When responsibility fails, so do brands. This is why the biggest risk to brands these days is not competitors, but unchecked, unfettered, dubious marketing practices devoid of any sense of responsibility towards the society.

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