Brands
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Beauty Products – Thoughts on Packaging and Labeling
Beautiful multicolored bottles, jars and tubes are all part of the cosmetics buying experience but the consumer wants more. Information experience needs to evolve and be more transparent and easily accessible.
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The Lack of Beauty Information
What is the price of beauty? Are we impacting our health due to lack of information on ingredients ?
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Emotions Drive Value Perceptions
In healthcare just as in hospitality business service drives customer perception. As service is prone to be non standard and variable, any slip up perceived or genuine is viewed by the customer with trepidation. More so in healthcare where the customer perceives his/ her well-being at risk. Emotions run high not just of the…
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Hospital Branding
What makes a great healthcare brand? What is the best way for a hospital to communicate?